Party Poker Blog

I meant to blog this press release yesterday, but hey, better late than never.

I, for one, am more than happy to see Bluff Magazine take over the WSOP coverage after CardPlayer's horrific job last year.

Here's the press release. Good grief, check out the legalese at the bottom of this thing.

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LAS VEGAS – March 19, 2007 – Harrah’s License Company LLC, an affiliate of Harrah’s Entertainment, Inc. (NYSE:HET), has executed a non-binding letter of intent to form a digital publishing alliance with Bluff Media LLC for online and radio coverage of all World Series of Poker-branded events on a global basis.

The letter of intent, which is subject to execution of a definitive agreement, calls for Bluff Media to be designated the official digital publisher and radio partner of the WSOP, the WSOP Circuit, WSOP Europe and other WSOP events. Bluff will operate www.worldseriesofpoker.com and provide broadband, streaming and real-time content, including chip counts, live event updates and video and audio news programs and features.

“Bluff shares our vision for bringing WSOP content to every medium that matters,” said Jeffrey Pollack, commissioner of the World Series of Poker. “Over the next four years, this alliance will help us connect with our players and fans in new and exciting ways, and further increase the value and relevancy of our global brand.”

"We believe the consolidation of digital-publishing rights under this agreement will lead to a more cohesive, integrative and compelling product for poker fans around the globe,” said Eddy Kleid, co-president of Bluff Media.

Bluff Media is the publisher of BLUFF magazine, America's leading poker publication, and co-publisher of newly launched SE7EN magazine, a sports-centric men's interest publication. Bluff Media pioneered poker on the radio by broadcasting final table play-by-play of 2006 World Series of Poker events on satellite radio. Bluff Media continues to be a leader in covering the world of competitive poker through its various print, internet, and broadcast media properties.

Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment through its operating subsidiaries. Since its beginning in Reno, Nevada, nearly 70 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Harrah’s also owns the London Clubs International family of casinos. Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

More information about Harrah’s is available at its Web site — www.harrahs.com . Information about the WSOP is available at www.worldseriesofpoker.com .

This release includes "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as "may," "will," "project," "might," "expect," "believe," "anticipate," "intend," "could," "would," "estimate," "continue" or "pursue," or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, new projects, strategies, future performance, the outcomes of contingencies and future financial results of Harrah's. These forward-looking statements are based on current expectations and projections about future events.

Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of Harrah's may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors, as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" contained therein): the occurrence of any event, change or other circumstances that could give rise to the termination of the merger agreement with Texas Pacific Group and Apollo Management, L.P.; the outcome of any legal proceedings that have been, or will be, instituted against the Company related to the merger agreement; the inability to complete the merger due to the failure to obtain stockholder approval for the merger or the failure to satisfy other conditions to completion of the merger, including the receipt of all regulatory approvals related to the merger; the failure to obtain the necessary financing arrangements set forth in the debt and equity commitment letters delivered pursuant to the merger agreement; risks that the proposal transaction disrupts current plans and operations and the potential difficulties in employee retention as a result of the merger; the impact of the substantial indebtedness to be incurred to finance the consummation of the merger; the effects of local and national economic, credit and capital market conditions on the economy in general, and on the gaming and hotel industries in particular; construction factors, including delays, increased costs for labor and materials, availability of labor and materials, zoning issues, environmental restrictions, soil and water conditions, weather and other hazards, site access matters and building permit issues; the effects of environmental and structural building conditions relating to our properties; access to available and reasonable financing on a timely basis; the ability to timely and cost-effectively integrate acquisition into our operations, including Caesars and London Clubs; changes in laws, including increased tax rates, regulations or accounting standards, third-party relations and approvals, and decisions of courts, regulators and governmental bodies; litigation outcomes and judicial actions, including gaming legislative action, referenda and taxation; the ability of our customer-tracking, customer loyalty and yield-management programs to continue to increase customer loyalty and same store sales or hotel sales; our ability to recoup costs of capital investments through higher revenues; acts of war or terrorist incidents or natural disasters; abnormal gaming holds; and the effects of competition, including locations of competitors and operating and market competition.

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Harrah's disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date stated, or if no date is stated, as of the date of this press release.