Wednesday, August 29, 2007

BoDog Brand Booboo 

Wow, just wow.

I don't know how much money is transacted on a daily basis at Bodog, but I'm quite certain it's obscene.

So I sure wish I could find out how much money losing their freaking domain is costing them on a daily basis.

It seems that some guy in the US who was awarded a patent for something to do with taking bets online filed a lawsuit against Bodog awhile back. Bodog didn't respond because they are not a US company. So a judge awarded a default judgment of 50 million.

Two days ago, the guy with the judgment used it to seize control of Bodog's domain names from Enom. Almost all of their sites are now offline and their SERPS are toast.


You can read Calvin's explanation about it here.

That newbodog.com domain is a decent band-aid for now but without the ability to redirect, they're gonna be screwed in the serps for awhile. It'll be interesting to see how this all shakes out.

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