Monday, February 04, 2008
Whew, what a weekend. Lost every possible wager there was to make, including the SuperBowl.
And even though I lost a nice chunk on the game, I was actually rooting for the Giants by half-time.
The commercials were pretty dreadful this year. I'm still wondering how people can pay $90,000 a second for some of this drivel. I voted for the SalesGenie ads being the worst, hands down, and was wondering about the racial overtones of featuring Ramesh and his, um, seven children.
Turns out I'm not alone. Lotsa squabbling out there but it turns out the ads weren't done by an agency, rather they were written by the CEO of the firm, who WANTS to be voted the worst advertiser. Interesting tactic.
For one Super Bowl advertiser, being voted the worst ad turned into a huge money maker. Salesgenie.com, the leading provider of sales leads and mailing lists, is set to unveil a series of three new spots during Super Bowl XLII, February 3rd on FOX, in the hopes of capturing America’s collective “thumbs-down crown” for the second consecutive year.
Vin Gupta, founder and chairman of Salesgenie.com, conceptualized and wrote copy for the ads himself. While other brands battle for accolades, Salesgenie.com isn’t phased by boos and jeers from the audience. “It was judged to be the best by the real pros,” says Gupta. “Our ad was one of the few to feature a call-to-action, driving more than 25,000 people to the Salesgenie.com website. If it positively impacts business like it did last year, we’d be thrilled to be the worst again.”
My favorite ad blog is AdRants, for what it's worth.
On an unrelated note, it's taking all of my willpower not to blog about politics with Super Tuesday looming. My politico reading has gone into overdrive and I feel the urge to regurgitate it somewhere. I'm just not sure G&P is the appropriate place.
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